This is our Terms of Service — the legal agreement between you and WhichRanks when you use our website, subscribe to our newsletter, or otherwise engage with our services. Written in plain English wherever possible, with the necessary legal language where it matters.
If you don't have time to read the full terms, here's the essence. The detailed sections below back up every point with the specifics.
WhichRanks is free to read, browse, and use. We make money through affiliate partnerships and sponsored content — not from you.
Our rankings, reviews, and comparisons are for informational purposes. Always do your own due diligence before purchasing.
Our content is copyrighted. You can read, share, and reference it — but don't republish or copy substantial portions.
No scraping, hacking, fraud, abuse, impersonation, or interference with the site's operation. The full list is in Section 05.
These Terms of Service ("Terms", "Agreement") constitute a legally binding agreement between you ("user", "you", "your") and WhichRanks Inc., a Delaware corporation ("WhichRanks", "we", "us", "our"), with its principal place of business at 234 Atlantic Avenue, Brooklyn, NY 11201, United States.
By accessing, browsing, or otherwise using WhichRanks.com (the "Site"), our newsletter, or any related services we provide (collectively, the "Service"), you agree to be bound by these Terms in their entirety. If you do not agree with any part of these Terms, you must not access or use the Service.
You accept these Terms by: (1) visiting our Site, (2) subscribing to our newsletter, (3) submitting any form on the Site, or (4) otherwise using any feature of the Service. Continued use after we update these Terms constitutes acceptance of the updated version.
These Terms incorporate and reference several related documents that also apply to your use of the Service:
Together, these documents represent the complete agreement between you and WhichRanks regarding your use of the Service.
WhichRanks is a publishing and information service that provides independent brand and product comparisons, reviews, rankings, and buying guides across multiple categories. Our Service includes — but is not limited to — the following:
We aim to provide the Service on a 24/7 basis, but we do not guarantee uninterrupted availability. The Service may be temporarily unavailable due to maintenance, upgrades, technical failures, or other reasons. We are not liable for any losses caused by such interruptions, and we reserve the right to modify, suspend, or discontinue any feature of the Service at any time without notice.
The information on WhichRanks is provided for general informational and educational purposes only. It is not professional advice — whether legal, financial, medical, technical, or otherwise. While we make every reasonable effort to ensure accuracy through our methodology, you should not rely solely on our content when making purchasing or business decisions. Always conduct your own due diligence and consult appropriate professionals for advice specific to your circumstances.
You must be at least 16 years of age to use the Service, submit any form, or subscribe to our newsletter. If you are under 16, you may not use the Service in any capacity. For more on our policies regarding minors, see Section 11 of our Privacy Policy.
Most of WhichRanks is available without creating an account. Browsing categories, reading reviews and comparisons, and using all of our editorial content does not require registration. Where account-like features exist (e.g., newsletter subscriptions, comment systems, saved comparisons in future product offerings), the following rules apply:
The Service is intended for personal, non-commercial use by consumers and business buyers making purchasing decisions. Commercial use of our content — including republishing, syndication, training AI models, or systematic data extraction — requires our prior written permission. See Section 04 for full details on intellectual property rights and permitted uses.
All content on WhichRanks — including text, graphics, photographs, illustrations, logos, layout, design, software, audio, video, and the selection and arrangement thereof — is owned by WhichRanks Inc. or its licensors and is protected by copyright, trademark, and other intellectual property laws of the United States and other jurisdictions.
Names, logos, and trademarks of third-party brands appearing on WhichRanks — including in our comparisons, reviews, and category pages — are the property of their respective owners. Their inclusion on our Site does not imply any endorsement of WhichRanks by those brands, or any affiliation between WhichRanks and those brands except where explicitly disclosed.
WhichRanks complies with the Digital Millennium Copyright Act (DMCA). If you believe content on our Site infringes your copyright, please submit a DMCA notice to dmca@whichranks.com including: (1) identification of the copyrighted work; (2) identification of the allegedly infringing material; (3) your contact information; (4) a statement of good-faith belief; (5) a statement of accuracy under penalty of perjury; (6) your physical or electronic signature.
When using WhichRanks, you agree not to engage in any of the following activities. Violation of this section may result in immediate termination of your access (see Section 12) and may also result in legal action.
You may submit content to WhichRanks through various channels — including reader ratings, reader reviews, comments, contact form messages, brand suggestions, and editorial tips. These submissions are collectively referred to as "User Content." This section describes your rights and obligations regarding User Content.
You retain all ownership rights in your User Content. WhichRanks does not claim ownership of any User Content you submit. However, by submitting User Content, you grant us a license to use it as described below.
By submitting User Content, you grant WhichRanks a worldwide, non-exclusive, royalty-free, sublicensable, transferable license to:
This license continues for as long as your User Content remains on the Service. You can withdraw consent and request removal of your User Content at any time (see Section 07 of our Privacy Policy for the deletion process).
By submitting User Content, you warrant that:
We reserve the right (but not the obligation) to moderate, edit, or remove User Content for any reason — including violation of these Terms, violation of our editorial policy, or at the discretion of our editorial team. We do not pre-screen all User Content, and we are not responsible for User Content submitted by others.
Do not submit confidential, proprietary, or sensitive personal information through our forms or review systems. Any content submitted is treated as non-confidential and may be displayed publicly (with appropriate attribution as you've authorized).
WhichRanks participates in affiliate marketing programs and may earn commissions when you click on certain links and make qualifying purchases from third-party brands. This section describes how affiliate links work, what we do (and don't do) with them, and what your responsibilities are when purchasing through them.
rel="sponsored" — are affiliate links that direct you to third-party brand websites.The fact that we earn affiliate commissions does not influence our editorial rankings or recommendations. Our scoring is finalized before any commercial conversation with brands, and the editorial team operates under strict independence safeguards described in our editorial policy. If a lower-paying brand is the better pick for your use case, we recommend the lower-paying brand.
While we update prices regularly (see our methodology), pricing on third-party brand websites can change at any time. Always verify the current price, terms, and features directly with the brand before completing your purchase. WhichRanks is not responsible for pricing discrepancies between our Site and the brand's checkout page.
Some content on the Site is sponsored — meaning a brand has paid for placement of specific content. Sponsored content is always clearly labeled and looks visibly different from our editorial content. Our editorial policy Section 03 describes the full disclosure framework. Sponsored content is also subject to these Terms.
The Service contains links to third-party websites, services, brands, and content that are not owned or controlled by WhichRanks. These third parties have their own terms of service, privacy policies, and content standards.
While we make every reasonable effort through our methodology to ensure that brand information on our Site is accurate and current, we cannot guarantee that all information about every brand is up-to-date at all times. Brand features, pricing, terms, and availability can change rapidly. You should always verify critical information directly with the brand before relying on it for purchasing decisions.
Images on the Site may include licensed stock photography (e.g., from Unsplash and similar providers), brand logos retrieved via third-party logo APIs (e.g., Clearbit), and original photography produced by our editorial team. Use of brand logos is for editorial, comparative, and informational purposes only; all brand logos and trademarks remain the property of their respective owners.
The following section contains important legal disclaimers. While we work hard to provide accurate, current, and useful content through our testing methodology, we cannot guarantee every aspect of the Service, and you accept certain risks by using it.
THE SERVICE AND ALL CONTENT ARE PROVIDED ON AN "AS-IS" AND "AS-AVAILABLE" BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, WHICHRANKS DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO:
You acknowledge that your use of the Service and any reliance on our content is at your sole risk. WhichRanks is not liable for purchasing decisions made based on our rankings, and we strongly encourage you to conduct your own due diligence before making any significant purchase.
This section limits WhichRanks's legal liability to you. Please read it carefully — it affects your legal rights.
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL WHICHRANKS, ITS DIRECTORS, EMPLOYEES, AGENTS, PARTNERS, SUPPLIERS, OR LICENSORS BE LIABLE FOR ANY:
In all events, WhichRanks's total cumulative liability to you for any and all claims arising from or related to the Service shall not exceed the greater of:
Some jurisdictions do not allow the exclusion or limitation of certain damages (e.g., for gross negligence, willful misconduct, or personal injury caused by negligence). To the extent such limitations are unenforceable in your jurisdiction, WhichRanks's liability is limited to the minimum allowed by applicable law.
You acknowledge that the limitations of liability described in this section reflect a reasonable allocation of risk between you and WhichRanks, and that without these limitations, WhichRanks would not be able to provide the Service to you free of charge. The limitations in this section apply even if the remedies provided under these Terms would otherwise fail of their essential purpose.
To the fullest extent permitted by applicable law, you agree to indemnify, defend, and hold harmless WhichRanks, its officers, directors, employees, agents, partners, and licensors from and against any and all claims, liabilities, damages, losses, costs, and expenses — including reasonable attorneys' fees — arising out of or related to:
WhichRanks reserves the right (at our own expense) to assume the exclusive defense and control of any matter for which you are required to indemnify us, in which case you agree to cooperate with our defense of such claim. You agree not to settle any matter without our prior written consent. We will use reasonable efforts to notify you of any such claim upon becoming aware of it.
These Terms remain in effect for as long as you use the Service. Either you or WhichRanks may terminate this agreement under the conditions described below.
You may stop using the Service at any time. If you've subscribed to our newsletter, you can unsubscribe through the one-click unsubscribe link in any email or by using our contact page. If you've created any account-like features (in future product offerings), you can request account deletion through the same channels.
We may suspend or terminate your access to the Service — in whole or in part, with or without notice — for any of the following reasons:
This section describes which laws govern these Terms and how disputes are resolved if they arise.
These Terms and any dispute arising out of or related to them or the Service are governed by and construed in accordance with the laws of the State of New York, United States, without regard to its conflict of laws principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply to these Terms.
Before bringing any formal legal claim, you agree to first contact WhichRanks at legal@whichranks.com or through our contact page with subject "Legal/dispute" to attempt to resolve the matter informally. We will respond within 30 days, and most disputes can be resolved without formal proceedings. If we cannot resolve a dispute within 60 days of your informal notice, either party may proceed with formal dispute resolution.
For users in the United States, any dispute arising out of or related to these Terms or the Service — except as described in the exceptions below — will be resolved by binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules. The arbitration will be conducted in New York, NY, or remotely at the arbitrator's discretion. Judgment on the arbitrator's award may be entered in any court of competent jurisdiction.
YOU AND WHICHRANKS AGREE THAT ANY DISPUTE WILL BE BROUGHT IN AN INDIVIDUAL CAPACITY AND NOT AS PART OF A CLASS ACTION, COLLECTIVE ACTION, OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate claims of multiple users and may not preside over any form of representative proceeding.
The following types of disputes are not subject to mandatory arbitration and may be brought in court: (1) small claims court actions; (2) injunctive or equitable relief to enforce intellectual property rights; (3) actions to address violations of Sections 04 (IP) or 05 (Prohibited Conduct); (4) any dispute where arbitration is prohibited by applicable consumer protection law.
For any dispute not subject to arbitration, the parties consent to the exclusive jurisdiction of the state and federal courts located in New York County, State of New York, United States, and waive any objection to venue in those courts.
If you are a consumer residing in the European Union or United Kingdom, mandatory consumer protection laws of your country of residence apply notwithstanding the choice of New York law. You may also have the right to bring proceedings in the courts of your country of residence. EU residents may also use the European Commission's Online Dispute Resolution platform at ec.europa.eu/consumers/odr.
We may update these Terms from time to time — to reflect changes in our practices, legal requirements, or to improve clarity. Material changes will be communicated through the following channels:
Continued use of the Service after changes take effect constitutes your acceptance of the updated Terms. If you do not agree with material changes, you should stop using the Service before the changes become effective.
If any provision of these Terms is found to be unenforceable or invalid by a court of competent jurisdiction, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force and effect.
These Terms — together with our Privacy Policy, Editorial Policy, and any other policies referenced herein — constitute the entire agreement between you and WhichRanks regarding your use of the Service, and supersede all prior agreements, communications, and proposals on the subject.
The failure of WhichRanks to enforce any right or provision of these Terms will not be deemed a waiver of such right or provision. Any waiver must be in writing and signed by an authorized representative of WhichRanks.
You may not assign or transfer these Terms or any rights under them without our prior written consent. WhichRanks may freely assign these Terms in connection with a merger, acquisition, or sale of assets — your continued use of the Service after such assignment constitutes your acceptance of the new entity as a party to these Terms.
If you have questions about these Terms, want to report a violation, or need to reach our legal team, you can contact us through several channels:
For broader information about WhichRanks, see our About page. For details on how we test and rank brands, see our Methodology. For our content standards and independence framework, see our Editorial Policy.
For anything Terms-of-Service-related — questions, disputes, DMCA notices, or compliance inquiries — these are the two routes that get you straight to the right team within 5 business days.
Questions about these Terms, disputes, compliance, or general legal matters. Routes directly to our legal team. We acknowledge all inquiries within 5 business days and respond substantively within 30 days.
Contact Legal TeamCopyright infringement claims under the DMCA. Send to dmca@whichranks.com with the six required elements listed in Section 04. We process valid DMCA notices within 14 days of receipt.
Submit DMCA NoticeThese Terms work alongside our Privacy Policy, Editorial Policy, and Methodology — together they cover how WhichRanks operates, handles your data, and produces the rankings you read.